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Prompts

Build a Brand Brain in Claude

One Claude project that knows your logo, your colours, your voice and your customer, so everything it writes sounds like your business. Five steps, about 45 minutes.

  • Brand
  • Claude
  • Prompts
Download the guide

Free. No email, no signup — the link downloads it.

Open claude.ai

Stuck on a step? Ask in the community

Pasting "here's my business, here's my tone" into every new chat gets old fast, and posts written without it sound generic and need rewriting. A Claude project fixes that: it is a workspace with its own files and instructions, and every chat inside it reads them. This guide fills one with your brand in five steps — the project and its instructions, a brand kit (yours, or one Claude builds with you from scratch), brand rules learned from three to five things you have already written, and a company DNA document from a short interview. Then you just ask for the caption, the newsletter or the ad, and it comes out in your voice.

What's inside

  • The project instructions to paste, and the three files that make it work
  • No logo or colours yet? The prompt that builds a brand kit with you
  • Turning a few of your own posts into one page of brand rules
  • How to save a document to the project, and why chats outside it know nothing